A successful e-mail or campaign depends on having the right data. There are numerous possibilities for storing data in Deployteq, and also many possibilities for retrieving data. If you have data with a history, such as orders or bookings, it is best to consider using the data model. If you have data, such as the latest interests, languages, or other data for which a history is not required, you can often manage with the customer option fields.

Once the data has been saved, you can categorize it into various groups or profiles according to certain characteristics. Profiles can change when they are calculated and people are added to or removed from groups by means of a campaign or manual action. Read the relevant pages to learn more about this.