Automation is the key to successful marketing campaigns. In addition to bulk mailings, you may also want to send mailings that have been personalized and which are relevant for a customer on a particular day. You will want to build subscription processes, save data, export customers that did not open an e-mail in order to forward them to your customer service department, respond to customer actions, and much more. We have built a Campaign Designer in Deployteq for these activities. The designer offers numerous possibilities for setting up an individual marketing flow for your customers. You specify exactly what must happen when and what consequences specific customer actions have. This path can be designed in the Campaign Designer to your specific requirements in a visual and intuitive manner.

In the next few chapters, we explain how to build a campaign, what the various objects do, and how you can build objects yourself. This will enable you to create some fantastic campaigns.